May 10, 2017 | 3 min read

Momenta Invests in Soofa, an MIT Media Lab Spinoff

Momenta Partners has closed a seed investment in Soofa, an MIT spinoff creating connected smart city information solutions including the Soofa Bench, Soofa Sign, and Soofa Pro. 

Soofa designs, develops, and operates smart city infrastructure. Soofa Pro is a sensor platform for data analysis and insights to improve public smart spaces, with applications including monitoring street level activity, event attendance or pedestrian traffic in multiple locations across a community. The solar-powered Soofa Bench charges phones and monitors its environment. Launched in Boston in 2014, the Soofa Bench is now in 23 states, 5 countries, and 75 cities. The solar-powered Soofa Sign communicates information in real time for smart parks and bus stops.

“Soofa is led by a dynamic CEO and a well-rounded team, and we believe we can add significant value to their growth,” said Ken Forster, Managing Director, Ventures at Momenta Partners. “Their strong technology heritage from the MIT Media Lab and early traction position them well to capitalize on the large and evolving smart city market opportunity.”

“Momenta immediately understood our vision and loved the vertical integration of our products,” said Sandra Richter, co-founder and CEO, Soofa. “Their IoT insights and industry contacts are an amazing value-add to Soofa.” 

 

About Soofa

Soofa connects city infrastructure to the Internet. Beautifully designed and intuitive to use the company embeds electronics into everyday city objects turning them into smart urban furniture.  It was founded by a team of female engineers and designers from Harvard and MIT. Their flagship product, the Soofa Bench, was piloted with the City of Boston in 2014. Based on the product’s success, Soofa Benches have been installed in 20 U.S. states and over 50 cities. Soofa makes smart plug & play solutions to create public smart spaces making the city of tomorrow, today. For more information, please visit www.soofa.co.

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Momenta Partners encompasses leading Strategic Advisory, Talent, and Investment practices. We’re the guiding hand behind leading industrials’ IoT strategies with over 100 IoT leadership placements and 17+ young IoT disruptors. Momenta Ventures doesn’t just finance companies; we help founders achieve lean, smart and sustained growth driving to an orchestrated and valuable exit.  

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