Oct 26, 2020 | 2 min read

Webinar #24

Digital Delivered: Building Channel/Partner Programs That Work

Is your company positioned for Success?

With COVID-19 having a unique effect on businesses across the globe – it is more important than ever to ensure that your company is positioned for success in the new normal.

A strong go-to-market strategy is a company’s cornerstone for future sustainability. Knowing that it comes as no surprise that a top priority for decision-makers and sales leadership is to strengthen their go-to-market strategy with a vibrant partner channel ecosystem.

Choices made now can strengthen your company’s competitive position when the crisis subsides. Companies must invest in customer relationships and channel partnerships and sales leaders should look to increase and reward loyalty from key stakeholders. In addition, they must find ways to help equip key customers, channel partners, and suppliers to succeed during and immediately after the crisis.   

Join the new Strategy Partners from Momenta’s Partner and Channel Acceleration Service and their guest, Keith Shea, Advisor Corporate Development from Lynx Software Technologies as they discuss the best practices for successfully creating and executing a partner or channel strategy and program for Digital Industry. They will be sharing how they've helped companies achieve bottom-line value and create top-line business opportunities and results through their partner or channel ecosystem.

During this webinar we will be discussing:

  •  Key questions to consider when creating a Partner/Channel GTM strategy
  • Top five reasons partner strategies fail
  • Best practices in assessing and testing a Partner/Channel GTM strategy
  • Overcoming Partner/Channel GTM execution challenges

This webinar is for executives from technology firms in Digital Industry who are looking to leverage a partner or channel ecosystem as a force multiplier to scaling their business, growing their revenues, and increasing their valuation.

Webinar recording


Unlock the Power of Digital - Momenta encompasses leading Strategic Advisory, Talent, and Ventures practices for Digital Industry.  Learn more about our three practices.