The United States is the biggest single market in the world for technology companies. While other countries like China and India have larger populations, there’s no other country that offers the combination of attractive factors – a single language and culture, established contract law, stable currency, decent infrastructure and above all, sophisticated customers with money to spend. In our White Paper, Seven Mistakes Technology Companies Make When Entering the United States and How to Avoid Them, we share lessons that can help to avert difficulties when entering this dynamic, challenging and ultimately rewarding country. For every successful international tech vendor like SAP, there are legions that have failed to crack the American markets in a meaningful way. We explore the potential mistakes in detail and provide best practices intended to improve the chances of success.